How to make your salon business grow. Marketing is a job that business owners often find expensive. They don’t exactly know how to go about it. Similar is the case with salon owners. Unfortunately, offering the best services is not enough to attract clients to your salon. You need to do a lot more.
Here is a bunch of ideas on how to make your salon business grow.
Introduce Loyalty Cards
Loyalty programs are a great way to make existing customers stick around as well as attracting new ones. Introduce a solid program, give your customers loyalty cards, and make them worth opting for. It can be something as simple as getting a free haircut, a full hair dye, or a free body massage. Customers nowadays are smart. They look for value for money.
Starting your own blog will have you earn credibility. People will look up to you for advice and tips on beauty, only if you’re good at it. Learn how to write interesting content and captivate the attention of your audience.
It will take time for people to start considering you as a beauty expert; however, if done right, this will take you a long way.
Make the Most of Social Media
The social media industry is booming these days. The best part is that it is a free yet powerful marketing tool. Share your best work on Instagram, Snapchat, and Facebook. Give a live tour of your salon, share before and after pictures of a freshly done hair dye, and more. Such content engages potential clients.
Collaborate With Beauty Influencers
This is another great way to make your salon business grow. List down the best influencers around you and invite them to try out your services. If they really like your work, they will definitely talk about it on their profiles. Today’s generation religiously follows their favorite bloggers and influencers and trust them blindly.
Throw a Party
Hold a grand opening when you are about to open your first salon or a new branch. Invite a couple of celebrities, influencers, friends, family, and relatives. Make sure to promote it well on all platforms. Send out emails, text messages, and post flyers. Create an event page on your social media accounts.
Give out small, complementary services that day like nail color application, simple hairstyles, and blow-outs.
Offer Rewards for Referrals
Provide incentives to your customers for spreading the word about your services. Your clients may love you but their busy schedules don’t allow them to write reviews or tell their friends about the amazing pedicure they got done from your salon.
Be smart about the offer you make to your VIP clients. Make it worth their while so they actually want to call up a friend and make sure that that friend visits your salon.
I hope you found these tips on how to make your salon business grow. However, remember that patience and delivering quality work is the key. Do you have more questions, contact us or visit us at Facebook.com.