Importance of Social Media. If you are an esthetician and don’t have a social media presence, you’re clearly missing out on a lot!
When you think or speak of social media, the first few things that probably come to mind are funny memes and videos and Facebook or fun-filled stories on Instagram. While that may be the case, you should know that social media is so much more than that.
As a budding or an experienced esthetician both, there’s so much you can do through platforms like Facebook and Instagram to give a major boost to your career. Not just that, but if you’ve attended an aesthetician school and have completed a degree in aesthetics, why not let others know and build yourself a massive fan following?
Take a look at the importance of social media in the life of an esthetician, which, if used wisely, can do wonders for you!
Build Your Clientele
If you are new to the beauty industry and are looking for work prospects in the world of esthetics, social media is a great tool that you can use to your advantage. Having your own page or profile on Facebook and Instagram, two of the most popular media websites, you can begin posting different types of content, all related to your field of work. This could include anything from beauty tips and tricks to before/after photos of your previous clients. Having a stellar social media presence is key here if you are to build a massive clientele.
Sort Your Competition
You are likely to find other estheticians from your locality or workplace on these social media platforms, which gives you an opportunity to sort out your competition. You can use it as a chance to see what others are doing and the things that you are possibly missing out on. This includes different massage techniques, methods of exfoliation or unique ways of eyebrow shaping, to name a few.
Apart from learning about your competitors, social media also allows you to stay updated with the current and popular trends in the beauty world. This lets you practice new skills, polish them overtime, and master the art of esthetics overall! When you are a part of the beauty industry, one of the many factors that determine your success is how updated you are with the on-going trends. Needless to say, platforms like Facebook and Instagram are a great way to stay updated.
Once you have formed a successful clientele, it is also essential for you to stay connected with them. As an esthetician, having a social media presence allows you to interact with your clients, get their valuable feedback, and engage with them. If you work for a company or run your own business, this will help you earn a new client, successfully offer your services or a product for sale and even make yourself and the business more approachable.
Social media is an extremely versatile tool; at the end of the day, it’s all about how you use it and gain the most out of it!