After graduating from cosmetology school, you are ready to embark on an exciting career as a cosmetologist. You cannot have a thriving career in the beauty industry if you do not seek knowledge on the latest beauty trends.
Beauty trends are not constant; they are ever-changing. Old beauty trends can evolve into something new and old beauty trends can return with a bang. If you are a hairstylist and a new hairstyle has been making waves, but you are unaware of it, you will have to turn clients away because you do not know how to create it.
By keeping yourself updated, you can practice creating a new hairstyle or a new makeup look. There are several ways you can stay on top of the latest beauty trends.
Visit Trade Shows
Trade shows offer you an insight into the latest beauty products and styling techniques. They can introduce you to new brands and serve as an excellent networking opportunity. What if no trade show is happening near you?
You should still make plans to visit a trade show taking place far away from you at least once a year. If you can visit more than one trade show each year, go for it. Make plans with people in the same profession as you. Take your friends from cosmetology and esthetician school with you.
Magazines about the latest hairstyles, makeup looks, and nail art are a must-read for any cosmetologist. The magazines will expose you to new trends in the beauty industry. Since you will come across a large variety of magazines, identify magazines that are relevant to your specialization and target market.
If you do bridal makeup and your clients are mostly brides, read bridal magazines. You will also find online magazines, which you can subscribe to.
Follow Social Media Influencers in the Beauty Industry
A simple way to keep up with the latest beauty trends is to follow social media influencers in the beauty industry. If you do not have an account on Facebook, Twitter, Snapchat, YouTube, or Instagram, create one.
Most social media influencers use more than one social media platform to reach out to their target audiences. The social media influencers you follow need to be relevant to your specialization, which could be makeup, hairdos, or nail designs.
In addition to following social media influencers, follow celebrities and keep a close eye on upcoming award shows. Seeing the celebs on the red carpet as well as reading about what they were wearing, the type of makeup look they went for, to their hairstyle will help you replicate the same look on your client. You can even enhance the makeup looks that inspire you and make them your own.
If you are looking to enroll in a beauty school, you can find an esthetics school in Springfield, MO. After you graduate, do remember to keep yourself updated on the latest beauty trends in the beauty industry.