The job of a beauty influencer is to showcase products, share beauty advice, and influence purchases. Most of the beauty influencers today are professionals in the makeup or fashion industry. They have the right kind of knowledge and experience that allows them to share interesting and impactful content.
In this article, we share some insights about the top 5 up-and-coming beauty influencers.
Dulce Candy is a Mexican beauty vlogger who was raised in California. She is probably one of the most unique influencers we have in the industry. She began posting her makeup tutorials while she was serving in the Army. Her being a fighter for the country alongside keeping the makeup enthusiast in her alive is what makes her stand out.
Dulce has published several books on her life where she talks about her love for makeup and the country. She has two YouTube channels; one for makeup tutorials and other beauty-related stuff and the other one is for stories about her personal life.
James Charles became one of the top beauty influencers before he turned 20. He was the first-ever cover boy for Covergirl Cosmetics.
Charles mainly talks about brands like Morphe and Covergirl and has over a billion views. He has about 15 million YouTube subscribers. He delivers impactful content and has a great influence on various communities.
Cohl Woolbright debuted his social presence after becoming a national champion in competitive cheerleading for the seventh time. He started posting makeup looks in 2017 and has received recognition from top beauty brands like Benefit Cosmetics and Lilly Lashes. He has a growing family of 304k followers on Instagram today.
With a sizable following of 263K users on Instagram, Genelle Seldon has been nominated in the Revolve Awards for the category of “Break-out Ambassador of the Year”.
She is popular for her glam, supermodel makeup looks. Her success will continue into the new year with the Revolve family, more celebrity-inspired makeup tutorials and skincare hacks.
The fifth beauty influencer in our list is Rocio Cervantes who is known as the “professional Olympic blender” in the industry.
Rocio Cervantes has 167K followers on Instagram and stands for unfiltered beauty. She takes pride in her skin imperfection and posts images that don’t fully cover them. James Charles once handpicked her himself which provided Rocio with the opportunity to do a fierce eye look for the Morphe x James Charles Artistry Palette.
Cole Carrigan’s success kicked off in March 2017 when he collaborated with beauty icon Jeffree Star and did a series of 15+ Halloween season makeup looks. His followers shot from 20K into six figures within a month. He now stands at 156K followers on Instagram.
Cole is known for his out-of-the-box thinking. He does elaborate, fierce and creative makeup looks which makes him a must-follow beauty influencer.