Ways Beauticians Can Market Themselves. Whether you are working at a beauty salon, a spa, from your home, or running your own beauty salon, you need to market yourself. If you have newly graduated from cosmetology school, marketing yourself is even more important. Your clients are the backbone of your business, and you want to build lasting relationships with them. This is where marketing comes into play.
Here is a list of ways you can market yourself and your salon services after graduation:
Create a List of Clients
If you have existing clients, create a client database. You must have met some clients while studying and working at the beauty school, offering esthetics services in Springfield, MO. Even though you can write down the list of clients you have on paper, it would be better if you did it on the computer or even on your phone.
You should contact your clients for follow up beauty treatments, wish them on their birthday via text message and offer them a discount on their big day, and contact them to see if they need to schedule an appointment at your beauty salon.
Who does not like promotional offers? Most clients love having a promotional offer where they either get a salon service at a discounted price or a packaged deal, consisting of several salon services at a reasonable price.
You can inform your existing and potential clients about any promotional offers you are offering via phone, email, social media, or any other medium. If there is another creative way for you to reach out to your clients, go ahead and try it to see if it works.
Discounts for Referrals
Tell your clients that you will give them a discount on a salon service of their choice if they refer your beauty salon to other people. You can reward them with discounts and even gift cards. Most likely, only one client will come through the referral, so it is okay to be generous with the reward.
Social Media Platforms
One cannot deny the influence of social media on our lives. Use your social media accounts to your advantage because, in the beauty industry, the various social media platforms play a huge role in the success of a beauty salon. Also, you should have a professional and personal account on Facebook, Instagram, Snapchat, and YouTube or at least one on two of these platforms.
Promoting your salon services through social media, showing client transformations to your followers is a great way to start. You can even go live and show them a tutorial or prerecord makeup and hairstyle tutorials and upload them.
You always need to actively look for ways you can promote your esthetics services in Springfield, MO. Finally, you should promote yourself while you are still studying in beauty school. The sooner you build your client list, the higher the chances of success you will have in the field.